What the Standard Is Not
- The technical standard is not a form of Digital Rights Management (DRM), nor does it specify or mandate digital rights management (DRM). Content owners are free to choose to apply DRM as they see fit, and can optionally limit online content to registered users
- It is not proprietary – it is intended to be available under RAND license to anyone. Where possible, it is based on existing open and free technology
- It is not technology-specific – though it has minimum format, metadata and user interface requirements to ensure compatibility, any content format or user interface technology supported by the client can be used
- It is not a new codec – it uses familiar codecs, such as MP3 for audio
- It is not music-specific – it is designed to apply to any type of digital content, including movies, music (both albums and singles), TV shows, digital books, news, and more
- It does not require an opaque monolithic file – even without a compatible player, users will be able to access the audio, video, and image files within a package. If a release is delivered in the form of a single file, it will be expanded into a visible and accessible directory
- It does not mandate any content policies – packages are not tied to any specific usage rules
- It is not for big companies only – it can be used to create packages for indie bands/labels, small retailers, open source players, even individuals